In a harem group, fry are not long in coming. During spawning, the male's colours become even more vivid to attract the female. He selects a suitable spot on the sandy bottom, usually clear of obstacles, and digs several pits that serve as spawning sites. The female lays eggs in these depressions one batch at a time, immediately taking them into her mouth. She repeats this in several pits until her mouth is full of eggs. Fertilization happens in an unusual way: the male's anal fin pattern mimics eggs, and the female, mistaking them for another batch, tries to take them into her mouth. At that moment the male releases sperm, and fertilization occurs. The female carries the brood for 3–4 weeks before releasing the fry to swim freely. During this entire period she cannot eat, so if she was underfed before spawning, the brood may be at risk of being consumed. This reproductive strategy is typical of most Lake Malawi cichlids and ensures high fry survival in a competitive environment.